Marketing design - Buy Crypto with Apple Pay - Crypto.com

Role: Designer and Animator
Produced by Crypto.com

Marketing team planed to announce that Crypto.com App is going to let users purchase crypto quickly and securely by using Apple Pay. I proposed the visual design, storyboard, music and made the final animation. Based on the Apple Ads principle and Crypto.com branding guideline, I tried to make a few versions and make sure the outcome can fit all the requests.

Article Page
https://crypto.com/product-news/crypto-com-app-now-accepting-apple-pay

Storyboard

Creative Director: Colin Koh
Art Director: Zack Chua
Designer: Guan-Huei Wu
Animator: Guan-Huei Wu

Marketing design - Sign up bonus - Crypto.com

Role: Designer and Animator
Produced by Crypto.com

Marketing team would like to use sign up bonus strategy to engage more future users to sign up on Crypto.com. Based on the copy writing I receive, I developed the various static banners and videos for different platforms and channels. As we see the works above, I have to maintain the brand and content consistent in any sizes. For videos, I get to catch people’s attention in the first few second and make the tone of the design and animation are all consistent with static. The final results are various and interesting.